Sample Sidebar Module

This is a sample module published to the sidebar_top position, using the -sidebar module class suffix. There is also a sidebar_bottom position below the menu.

Sample Sidebar Module

This is a sample module published to the sidebar_bottom position, using the -sidebar module class suffix. There is also a sidebar_top position below the search.
Choice Modeling/Conjoint/Trade Offs

Artificial Intelligence Marketing and Predicting Consumer Choice

Learn about the ways that artificial intelligence and machine learning methods work to enhance predictive models. Everything is explained in clear language and without recourse to equations or advanced notation. Many methods are discussed, including Bayes Nets, different ensemble methods, classification trees, and neural networks. We also review old favorites that have been greatly expanded by machine learning, such as conjoint, discrete choice modeling and MaxDiff (or maximum difference scaling). This is  a book for professionals who must apply these methods and students who want to learn about them. It Includes several downloadable market simulator programs and two bonus online chapters.


Available for purchase at Amazon.com (direct link to purchase).
 
 
 

Sample Interactive Simulator

You can use this right on this site, as it runs in a browser or, with the same look and feel, in PowerPoint. Excel based versions can perform even more complex functions

Please click here to RUN this Sample interactive two Page Simulator

 
 
 
 

Trade-Off Methods Basics

118 slides, a broad overview of discrete choice modeling, conjoint, MaxDiff and Q-Sort, including several presentations in one handy spot, with an index and many factual or fun illustrations

 Please click here for the PDF FILE trade-off methods basics

 
 

 


Trade off Methods Primer

31 slides, the basics of discrete choice modeling, conjoint, MaxDiff and Q-Sort, comprising the first sections of the "Trade-off methods basics" presentation

 Please click here for the PDF FILE trade-off primer

 
 
 

MaxDiff and Q-Sort

10 slides, explaining these methods for prioritizing items

Please click here for the PDF FILE Maxdiff and Q-Sort

 
 
 
 
 

Inside Experimental Designs

15 slides, an overview of the designs underpinning discrete choice modeling

 Please click here for the PDF FILE Inside Experimental designs

 
 
 
 

Conjoint vs. Discrete Choice

11 slides, with an examination of the relative strengths of and best applications for each method. Reports of conjoint’s demise are greatly exaggerated, but what are its best applications?

Please click here for the PDF FILE Conjoint vs discrete choice

 
 

Conjoint Based Message Optimization

6 slides--How to vary many message elements at once and see the impact of changes clearly
 

Information you can download