Principal Clients

Pharmaceuticals/Health Care: Abbott, Amgen, AstraZeneca, Baxter, BCBS, Bristol-Myers Squibb, Cerner, Eli Lilly, HealthNet, J&J, KCI, Pharmacia, Pfizer, Purdue Pharmaceuticals, Schering Plough, TAP, Welch Allen, Wyeth

IT/Technology: IBM, Microsoft, Hewlett Packard, Symantec, Lotus, Adobe, Cisco, Intuit, Macromedia, Motorola, PayPal, AT&T, Bell Atlantic, Qwest, Samsung, TELUS (Canada)

Consumer: Kellogg’s (Kashi), Carter’s, Kraft, Ralston-Purina, Tropicana, Coors, Frito-Lay, Hiram Walker, John Deere

Financial Services/Insurance: Blue Cross/Blue Shield,  Bank One, NA (formerly First Chicago), Harris Bank/Bank of Montreal, Health Net, Hibernia National Bank, Allstate, Prudential, Texaco Finance, The Associates, UNUM, Wells Fargo

Transportation: Toyota, Yamaha, Hyundai, Ford Motors, Navistar, Caterpillar

Recent Projects

• Bayesian networks diagnosing factors driving market share: Apparel, pharmaceuticals, insurance, IT, consumer goods
• Market segmentation: Consumer package goods, apparel, pharmacuticals, hospitality, insurance
• Discrete choice models and market simulation: Consumer package goods, other consumer products, education, leisure vehicles, pharmaceutical, medical devices, telecomm
• Heirarchical Bayesian conjoint analysis: Medical devices
• Customer retention and customer loyalty: Telecomm, consumer goods, medical devices, pharmaceuticals,  OTC medications
• Creation of customer satisfaction index for staff compensation: Insurance, automotive
• Text analytics: Financial services, insurance and hospitality
• Classification tree analysis of contextual factors driving share: Pharmaceuticals
• Partial least squares regression (PLS) path models and structural equation models diagnosing satisfaction: Insurance, phamaceuticals, consumer goods
• Customer touchpoint optimization: Telecomm, pharmaceuticals
• Ergonomic factors’ influence on satisfaction: Automotive
• Patient flow models: Pharmaceuticals
• Drivers of customer satisfaction and perceptual maps: Insurance, IT, consumer products
• Business customer classification: Consulting
• Analysis of multicultural needs: Automotive
• Hierarchies of importance for 50+ items: Medical devices, consumer health care, automotive
• Volumetric estimates: Pharmaceuticals
• Conjoint-based message optimization: Pharmaceuticals