CUSTOMER LOYALTY/TOUCH POINTS/CHURN
PRACTICAL TEXT ANALYTICS
Practical pointers on using text to predict or to describe data. This book cuts through the jargon and explains the methods you can use to make sense of unstructured text. This is a book which can be used by students striving to learn about this discipline and by professionals who need to make use of this type of data—or need to deal with the people trying to sell them solutions.Available for purchase at Amazon.com (direct link to purchase).
INFORMATION YOU CAN DOWNLOAD
TEXT ANALYTICS PREDICTIVE AND DESCRIPTIVE
45 slides, giving an overview of the methods with examples
Please click here for the PDF FILE Text analytics predictive and descriptive
WELCOME TO MACHINE LEARNING
38 slides, outlining principles and some useful applications
Please click here for the PDF FILE Welcome to machine learning
DATA MINING: FACT AND FICTION
12 pages, 2007 white paper discusses how the discipline came of age, more or less, over 10 years
Please click here for the PDF FILE Data mining
SOME SPECIALIZED PROBLEM-SOLVING APPLICATIONS OF CHAID
3 pages, 1992 article explaining how CHAID can determine if any relationship whatsoever exists and making meta-variables
Please click here for the PDF FILE Specialized Problem Solving