Selected Publications
Books
Practical Text Analytics. (2015). Kogan Page: London, UK
Market Segmentation. (1992). American Marketing Association: Chicago IL

Articles and Conference Presentations
Integrating Quantitative Marketing Data with Survey Research via Bayesian Networks (2015) DMA Analytics Journal.

Using conjoint to fine-tune your brand's messaging (2014) Quirk's Marketing Research Review XXVIII (6) (Quirk's: Minneapolis, MN) http://www.quirks.com/articles/2014/20140705.aspx

Bayesian Networks: Understanding the Best, Newest Thing (2013) Quirk’s Marketing Research Review XXVII (3) (Quirk's: Minneapolis, MN).

Using Surveys to “Bridge the Gaps” in the Post-Physician Data Privacy Reporting Act (PDRP) World. (2007) (Pharmaceutical Market Research Excellence Conference, Philadelphia, PA)

Overcoming Key Barriers to Successful Segmentation. (2005) (Astra Zeneca Insight 2005 Conference, Gothenberg, Sweden)

Predictors of Poor Quality of Life In Patients with Chronic Plaque Psoriasis: Experience from Etanercept Trials. With Singh, A and Ganguly, R (2005). (Poster presentation, European Academy of Dermatology and Veneology, Sofia, Bulgaria)

The Rewards of Patience. Quirk's Marketing Research Review XVII (2) (February 2003). (Quirk's: Minneapolis, MN).

The Upward Spiral of Innovation. Quirk's Marketing Research Review XVI (2) (February 2002). (Quirk's: Minneapolis, MN).

Market Structure Analysis: What It Is And How to Do It. Quirk's Marketing Research Review XV (6) (June 2001). (Quirk's: Minneapolis, MN).

Data in Many Uses. Quirk's Marketing Research Review XV (2) (February 2001). (Quirk's: Minneapolis, MN).

Data Mining, Data Warehouses and Data Analysis: Analytical Software Extends Its Reach. Quirk's Marketing Research Review XIV (2) (February 2000). (Quirk's: Minneapolis, MN).

In Pursuit of Software: Major New Programs You Won’t Want to Miss. (Review of Analytical and Charting Software). Quirk's Marketing Research Review XIII (2) (February 1999). (Quirk's: Minneapolis, MN).

High Tech Surveys Have Arrived: A Review of Software for Interviewing on the World Wide Web and with a PC. Quirk's Marketing Research Review XII (7) (July 1998). (Quirk's: Minneapolis, MN).

Four Powerful Data Analysis Programs. (Discussion of methods and software review). Quirk's Marketing Research Review XII (3) (March 1998). (Quirk's: Minneapolis, MN).

SPSS for Windows 95 and Windows NT. (Software review). Quirk's Marketing Research Review XI (2) (February 1997). (Quirk's: Minneapolis, MN).

Windows 95: Should You Upgrade Now? A Guide for the Marketing, Research or Planning Professional. Quirk's Marketing Research Review X (5) (May 1996). (Quirk's: Minneapolis, MN).

Using Classification Tree Analysis. Quirk's Marketing Research Review VIII (9) (November 1995). (Quirk's: Minneapolis, MN).

Discrete Choice Modeling. Quirk's Marketing Research Review VIII (6) (June/July 1994). (Quirk's: Minneapolis, MN).

Analyzing Surveys. (with R. Roy). Research Review VI (4) December 1993 (Society of Insurance Research: Marietta, GA)

Charting and Graphing Software Comes of Age Quirk’s Marketing Research Review VII (9) (November 1993). (Quirk’s: Minneapolis, MN).

Some Specialized Problem-solving Applications of CHAID. Quirk's Marketing Research Review VI (9) (November 1992). (Quirk's: Minneapolis, MN).

An Empirical Investigation of Learning Effects in Conjoint Analysis. (with G. Lewin and A. Jeuland). 1992 Sawtooth Software Conference Proceedings (Sawtooth Software: Sun Valley, ID).

Classification Tree Methods: AID, CHAID and CART. Quirk's Marketing Research Review VI (2) (February 1992). (Quirk's: Minneapolis, MN).

Commentary on “Organizational Constraints in Conjoint Analysis.” 1991 Sawtooth Software Conference Proceedings (Sawtooth Software: Sun Valley, ID)